Emma Event  with more than twenty-years experience in entertainment project management, EMMA Event provides professional end-to-end promotion for a variety of events including live concerts, branded entertainment, sports, themed entertainment and more. Since its establishment in June 2004, EMMA Event has organized 2004 Whitney Houston Beijing Concert, 2004/2006 Backstreet Boys Beijing Concert, 2004 Hanson Beijing Concert, Michael Learns To Rock Concert for the opening of 2005 Formula 1 Shanghai, Beijing New Years Eve Concert and The Rolling Stones' first-ever Concert in China (Shanghai).